Own Your Ideas
Control Your Future
At POWER IN IP, we help creators turn their ideas into income, ownership into leverage, and content into a lasting legacy.
WHY IS THERE POWER
IN OWNING YOUR IP?
Because ideas are worthless if you don’t control them.
In today’s creative industries, too many talented people give away their best ideas without even realizing it. That’s because they don’t understand this simple truth:
Intellectual Property (IP) is the real bag. When you own your IP, you're not just creating content—you’re creating a negotiating tool, a licensable asset, and a pathway to generational wealth.
HERE'S WHAT OWNING
YOUR IP REALLY MEANS
CONTROL
You decide how your story is told, where it’s shared, and who profits from it. No more gatekeepers dictating your vision.
REVENUE
IP creates multiple income streams—from licensing deals and adaptations to merchandising and syndication. When you own it, those checks come to you.
LEVERAGE
Ownership turns every script, podcast, book, or concept into a bargaining tool. You don’t walk into meetings empty-handed—you walk in holding equity.
LONGEVITY
Trends come and go, but Intellectual Property endures. A single well-owned idea can generate income for a lifetime—even long after you're gone.
LOOK AT THE
Power Moves
These creators didn't just participate in culture—they owned it. And ownership changed everything.
REESE WITHERSPOON
Reese Witherspoon built Hello Sunshine and sold it for $900 M.
She didn’t just act—she owned the stories. Her company focused on female-driven IP, and she maintained control until the big exit.
KEY INSIGHT: Own the narrative. Own the value.
ISSA RAE
Issa Rae launched HOORAE and secured a major WarnerMedia deal.
Because she kept creative control, she negotiated from power.
KEY INSIGHT: Licensing > giving away rights.
JOE ROGAN
Joe Rogan’s $100M Spotify deal happened because he owned his podcast.
With no intermediary, he kept the full value of his audience.
KEY INSIGHT: Direct ownership = direct leverage.
MANDII B
Mandii B turned Decisions, Decisions (previously WHOREible Decisions) into a multi-stream brand.
She licensed her IP to iHeartMedia while building her own income channels.
KEY INSIGHT: One brand, many incomes.
RYAN COOGLER
Ryan Coogler’s Warner Bros. deal for Sinners protects his rights long-term.
With a 25-year reversion clause, full ownership returns to him.
KEY INSIGHT: Think 25 years ahead.
Partner Brands & Lenders
We work with industry-leading brands and financial partners, including:
